Microplastics are tiny. This membrane is tinier.
The last stage of each JOEY'Z ultrafiltration filter is a hollow-fiber membrane with pores just 0.01 micron wide. Microplastics, microbes and fine sediment are physically too big to fit through, so they're blocked rather than absorbed.
Everything bigger than the pore stays behind
Microplastics start at about 1 micron, roughly 100 times wider than a membrane pore. Bacteria like E. coli and parasites like Giardia are larger still.
Bars use a log scale. Everything longer than the pore bar is blocked.
What happens at the membrane
Water passes through the pores. Plastic fragments, bacteria and sediment are caught on the unfiltered side.
Three stages in every filter
Carbon and resin handle taste and chemicals. The membrane adds a physical barrier carbon alone doesn't have.
Carbon
Resin
UF
Tested to NSF/ANSI 42, 53 & 372 and P231-equivalent. Particle sizes are typical published ranges, shown for illustration.
Filters whatyou can't see.
10-cup ultrafiltration water filter pitcher


Three stages in every filter
Activated carbon, ion exchange resin and an ultrafiltration membrane work together.
Helps block and reduce- Microbes like Giardia & E. coli
- Microplastics & sediment
- PFOA/PFOS
- Heavy metals & chlorine
Beyond standard carbon filters.
Independently tested. Filter life varies with water quality and use.

Made for everyday ease.
- BPA-free pitcher
- Easy-fill lid
- Comfortable grip handle
- Electronic filter change reminder
- Fits most fridge doors
Full product details
- INCLUDES: 1 white 10-cup water filter pitcher with an electronic filter change indicator, and 2 JOEY'Z ultrafiltration (UF) filters. The filters fit Brita pitchers, and the pitcher also accepts Brita and similar replacement filters.
- THE FILTERS: Each filter combines activated carbon and ion exchange resin with a 0.01 micron ultrafiltration membrane. Together they reduce chlorine, odors, heavy metals and PFOA/PFOS, and block harmful microbes (such as Giardia and E. coli), microplastics and sediment.
- REDUCES HEAVY METALS AND CHEMICALS: Activated carbon and ion exchange resin reduce chlorine, pesticides, herbicides, pharmaceuticals and the compounds that affect taste and odor, plus heavy metals such as cadmium, copper, mercury, aluminum and some lead. This stage also lowers calcium and magnesium to reduce limescale.
- BLOCKS MICROBES AND MICROPLASTICS: In the final stage, water passes through a 0.01 micron hollow-fiber UF membrane, about 7,000 times finer than a human hair. It blocks microbes such as Giardia and E. coli and removes microplastics, fine sediment and cloudiness.
- STANDARDS: The filters are independently tested to NSF/ANSI 42, 53 and 372 standards and P231-equivalent microbiological performance.
- THE 10-CUP PITCHER: BPA-free, with an easy-fill lid, a comfortable grip handle and an electronic filter change indicator. Its slim shape fits most refrigerator doors and shelves.
JOEY'Z is not affiliated with or endorsed by Brita.
Questions about this product
What is ultrafiltration (UF)?
Ultrafiltration pushes water through hollow fibers with pores just 0.01 micron wide, about 7,000 times finer than a human hair. Microbes, microplastics and fine sediment are too large to pass through, so they're physically blocked instead of absorbed.
How is this different from a regular carbon filter?
Carbon filters reduce chlorine, chemicals and some metals to improve taste. This filter does that too, with carbon and ion exchange resin, then adds the UF membrane as a physical barrier against microbes like Giardia and E. coli and microplastics.
What does it reduce?
Chlorine and odors, PFOA/PFOS, pesticides, herbicides, pharmaceuticals, and heavy metals such as cadmium, copper, mercury, aluminum and some lead. It also lowers calcium and magnesium to reduce limescale.
What standards are the filters tested to?
They're independently tested to NSF/ANSI 42, 53 and 372 standards and P231-equivalent microbiological performance.
Does it work with Brita filters?
The UF filters fit Brita pitchers, and this pitcher also accepts Brita and similar replacement filters. JOEY'Z is not affiliated with Brita.
Made to hold up. Priced for real families.
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